5 benefits of good customer service and follow-up

5 benefits of good customer service and follow-up

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I laugh about the situation today, but back then, when I was just starting out as a digital entrepreneur, it was a terrible disappointment. A turning point that, fortunately, over time turned into a great learning experience. I'm referring to when a client unsubscribed from my opt-in list. It was a hard blow and, I confess, it hurt a lot.

Why? I took it personally, like an affront

I didn't understand how anyone could back out when my intention was to help them . For several days, that frustration Belize Email Database plagued me. However, the disappointment dissipated after talking to one of my mentors. His initial reaction was to laugh, not mockingly, but because he knew this situation was bound to happen at some point.

Over time I learned

Other subscribers unsubscribed, but many more joined my list. It grew, strengthened, and gave me the opportunity to build a profitable and sustainable digital business. I also learned that those who left may have done so because they didn't find what they wanted or were looking for something I couldn't offer .



It doesn't matter

It's the dynamics of the market, the rules of the marketing game. I've learned to the point that today I'm the one who unilaterally Purchase Email Leads unsubscribes from the list those people whose behavior shows me they're not interested in what I offer . If someone hasn't opened my emails in the last 90 days, the message is clear, and there's no point in persisting.

Now, the other side of the coin: one of the greatest satisfactions my work has given me, and at the same time one of my greatest prides, is knowing that I have long-standing customers . People who joined my opt-in list more than 15 years ago , who have purchased from me on multiple occasions, and who still join me on this adventure.

You're probably wondering

How it's possible to satisfy the needs, desires, and, increasingly, the expectations of the market for so long. The answer is simple, on the one hand, and quite complex, on the other: service and follow-up . Simple in the sense that we all know what to do; complex in the sense that very few do it, and even fewer do it well.